Company and Marketing Strategy - Planning Marketing: Partnering to Build Customer Relationships

3 important questions on Company and Marketing Strategy - Planning Marketing: Partnering to Build Customer Relationships

Name 3 reasons why marketing is a crucial aspect of the company's strategic planning?

1. Guiding philosophy
2. Gears and inputs
3. Sets design strategies

As marketers cannot provide superior value through customer relationship management alone, they must also practice partner relationship management, in what? Name 2.

1. Other company departments
2. Partner companies

Name 3 examples of partner companies?

1. Suppliers
2. Distributors
3. Customers

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