Products, services and brands: building customer value - Product and Service Decision
7 important questions on Products, services and brands: building customer value - Product and Service Decision
When marketer designs products and services, they take decisions in 3 levels, which are these levels?
2. Product line decision
3. Product mix decision
Product quality is one of te marketer's major positioning tools, because this affects the service performance which is closely related to value and satisfaction. What are the two dimensions within product quality?
2. Quality consistency (also called conformation quality), in which there is a consistency in delivering and targeted level of performance.
A product line is a combination of products that are similar to each other. The major product line decision involves product line length. The line is too short when you can increase profit by adding new items. A company can expand its product line by line filling or line stretching. What's the difference?
Line stretching lengthening the product line beyond its current range.
The product line shows how much product types you carry.
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A product line is a combination of products that are similar to each other. The major product line decision involves product line length. The line is too short when you can increase profit by adding new items. A company can expand its product line by line filling or line stretching. What's the difference?
Line stretching lengthening the product line beyond its current range.
The product line shows how much product types you carry.
What is upward stretching?
What is downward stretching?
What is consistency (products)?
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