New prodcut/service development and portfolio models - New prodcut development models - NPD models from the marketing domain

3 important questions on New prodcut/service development and portfolio models - New prodcut development models - NPD models from the marketing domain

What are the eight steps Kotler suggests in the marketing domain?

  1. Idea genartion
  2. Idea screening
  3. Concept development and testing
  4. Marketing strategy
  5. Business analysis
  6. Product development
  7. Market testing
  8. Commercialization

What are the thirteen activites Cooper and Kleinschmidt  researched in the marketing domain?

  1. Initial screening
  2. Preliminary market assessment
  3. Preliminary technical assessment
  4. Detailed market study/market research
  5. Business/financial analysis
  6. Product development
  7. In-house testing
  8. Customer tests of product
  9. Test market/trial sell
  10. Trail production
  11. Pre-commercialization business analysis
  12. Production start up
  13. Market launch

What are the five key stage Urban and Hauser distinguish in the development process in the marketing domain?

  1. Idea development and screening
  2. Business and market opportunity identification
  3. Technical development
  4. Product testing
  5. Product commercialization

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