New prodcut/service development and portfolio models - New prodcut development models - NPD models from the marketing domain
3 important questions on New prodcut/service development and portfolio models - New prodcut development models - NPD models from the marketing domain
What are the eight steps Kotler suggests in the marketing domain?
- Idea genartion
- Idea screening
- Concept development and testing
- Marketing strategy
- Business analysis
- Product development
- Market testing
- Commercialization
What are the thirteen activites Cooper and Kleinschmidt researched in the marketing domain?
- Initial screening
- Preliminary market assessment
- Preliminary technical assessment
- Detailed market study/market research
- Business/financial analysis
- Product development
- In-house testing
- Customer tests of product
- Test market/trial sell
- Trail production
- Pre-commercialization business analysis
- Production start up
- Market launch
What are the five key stage Urban and Hauser distinguish in the development process in the marketing domain?
- Idea development and screening
- Business and market opportunity identification
- Technical development
- Product testing
- Product commercialization
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