Pre-development activities of new products and services
3 important questions on Pre-development activities of new products and services
What are the two forms of concept testing?
- Mondiac testing; respondent is exposed to only one product
- Paired comparison testing; respondent is exposed to two or more product, also competitors, and is asked which one they would prefer
What is dry testing?
Form of testing for products who are sold through the internet. Descriptions of the product are provided and when the customer start the order proces he/she is informed that the product is in development and that the company is testing market place reaction.
Name to economic financial evaluation models?
- DEMON (desion mapping via optimum go-no go Networks)
- SPRINTER (Specification of profits with interaction under trial and error response)
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