Development, testing and launching new products and services
3 important questions on Development, testing and launching new products and services
What is a protocol?
an agreement between three departments (marketing, technical and general management) on what the product will be and it defines the objective for the R&D effort.
Name two types of product use testing?
- Alpha testing; conducted in house, laboratory setting
- Beta testing; takes place on the premises of the intended market users.
Name two types of launching strategies
- Full market launch (first mover advantage)
- Rollout strategy (one segment at a time)
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