Development, testing and launching new products and services

3 important questions on Development, testing and launching new products and services

What is a protocol?

an agreement between three departments (marketing, technical and general management) on what the product will be and it defines the objective for the R&D effort.

Name two types of product use testing?

  1. Alpha testing; conducted in house, laboratory setting
  2. Beta testing; takes place  on the premises of the intended market users.

Name two types of launching strategies

  1. Full market launch (first mover advantage)
  2. Rollout strategy (one segment at a time)

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