From Opportunity to Concept
3 important questions on From Opportunity to Concept
Solving lower level problems (consequences):
• Easier to find solutions
• Often more incremental products (e.g., improvements)
• Lower customer value
• Often more incremental products (e.g., improvements)
• Lower customer value
Solving higher level (causes = root problems):
• Chance to solve more problems at once = higher customer value
• Often more radical new products
• More difficult to find solutions
• Often more radical new products
• More difficult to find solutions
New product concept statement
A verbal, sketched and/or prototype statement of:
To judge the potential of the concept
To agree on what will be developed
- Technology used & functioning?
- Customer benefits (target market?)
- Overall form and design?
To judge the potential of the concept
To agree on what will be developed
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
