Creativity and product concept - Product design/ the design of new products

9 important questions on Creativity and product concept - Product design/ the design of new products

Radical design driven innovations:

  • New application of technology
  • Creating new 'meaning'

Design driven (design push)x technology push design: technology epiphany:

Bring a radical change in meaning, enabled by the emergence of new technologies or the use of existing technologies in totally new contexts

Types of product development activity:

  • Design for X
  • Product architecture
  • prototype development
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Types of design for X:

  • Design for aesthetics
  • Design for manufacturability
  • Design for assembly
  • Design for seviceability
  • Design for sustainability

Product architecture design:

  1. Product schematic
  2. Cluster schematic elements
  3. Create geometric layout and check interactions

The V-model: development and testing:

Development:
  • Business requirements
  • System requirements
  • High level design
  • Low level design
Both: Coding
Testing:
  • Unit testing
  • Integration testing
  • System testing
  • Acceptance testing

High/low level design:

High level design: Dove bottle of shampoo
Low level design (detailed design): All ingredients pointed out

Product architecture is modular when:

It comprises of various Modules having unique strategies and Functions protected by interfaces to deliver an evolving family of market driven products

  1. Modules implement one or few functional elements
  2. Coupling within a module are stronger than the couplings among modules

Modular product architectures also enable product variety by creating product families

Computer-based visuals & prototypes:

  • Rapid prototyping: group of techniques used to quickly fabricate a scale model of a physical part or assembly using three-dimensional CAD data.
  • Renderings: (Digital) drawings or plans (two-dimensional images) of a design.
  • Virtual reality: design in three-dimensions in open space with a simple app. that can then be exported to your favorite design program

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