Concept evaluation and Testing - Product protocol
3 important questions on Concept evaluation and Testing - Product protocol
What is the outcome of the VOC?
detailed set of customer wants and needs, organized into a hierarchichal structure, and then prioritized in terms of relative importance
What are the steps of the QFD?
- House of quality (HOQ): gathers desired attributes from customers and translates them to engineering characteristics --> requires inputs from marketing and technical personnel; encourages communication and cooperation across the functional areas.
How do you improve QFD efficiency?
- Concentrate on only some of the engineering characteristics: the most critical, or the ones where improvements are easy to accomplish
- Organize the engineering characteristics into groups, and designate responsibility to functional areas
- Do cost-benefit analysis on each engineering characteristics to determine which provide the greatest benefit relative to cost of improvement
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