Functions of advertising - General notes on memory
11 important questions on Functions of advertising - General notes on memory
What are the general stages involved in memory according to the lecture notes?
- Encoding: Inserting information into the memory system.
- Storage: Retention of information including LTM and STM.
- Retrieving: Accessing information stored in memory.
How did Atkinson & Shiffrin (1968) describe memory in their model?
- Memory is comprised of separate systems.
- These include sensory memory, short-term memory (STM), and long-term memory (LTM).
What was demonstrated in Sperling's study from 1960 on sensory memory?
- Participants remembered different sets of letters when prompted by tone.
- High tone linked to recall of top row, middle tone to middle row, low tone to bottom row.
- Memory improved with an auditory cue, suggesting memory is influenced by external factors.
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What evidence shows that short-term and long-term memory are separate?
- STM retrieval is faster than LTM retrieval.
- Primacy effect associates with LTM and recency effect with STM.
- Different effects observed for STM and LTM indicating separate functionalities.
What phenomena show the difference between short-term and long-term memory effects?
- Short-term memory: Affected by sound patterns, confusion with similar-sounding items.
- Long-term memory: Affected by semantics, confusion with meaning-related items.
According to Baddeley & Hitch's memory model, what determines the use of LTM or STM?
- Determination of memory system usage, LTM or STM, is influenced by central executive attention.
- The central executive governs the decision of which memory system to engage.
What are the two types of memory measurements mentioned in the context of advertising psychology?
- Explicit memory measurement includes recall and recognition tests.
- Implicit memory measurement includes word stem completion, word fragment identification, and lexical decision tasks.
Why might implicit memory measures be significant in commercial marketing?
What role does priming play in advertising psychology?
What was the outcome of John Bargh, Mark Chen, and Lara Burrows' priming experiment with elderly-related words?
How did Jennifer Harris' experiment demonstrate the effect of priming in advertising for children?
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