Automaticity of Behaviour

5 important questions on Automaticity of Behaviour

What is the chameleon effect?

One confederate shakes foot and the other one touches face during experiment blabla mirroring behavior.

How does perception always activate behavioral tendencies?

Automatic norm activation: social norms guide behaviour automatically (Priming with library or station and goal or no goal)
Automatic goal activation: goal-priming manipulation with puzzle tas with goal related words or not. More pp's continued the puzzles when primed and told to stop.

How does advertising make use of automatic processes?

In-store music affects product choice (wines)
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How can you use hidden persuaders?


Research shows that if the conditions are right, subliminal advertising or other forms of priming can be made to work.
  • to promote a brand
  • to activate related knowledge
  • to activate behaviour
  • to activate goals

What are limits to automaticity?

Leaky pens didn't get picked up
PP's in a hurry weren't as helpful

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