Attitude-Intention-Behaviour

5 important questions on Attitude-Intention-Behaviour

What is the principle of compatibility (Fishbein's, 1977)


Measures of attitudes will only be related to measures of behaviour if both constructs are assessed at the same level of generality
  • General attitudes predict general behaviour
  • Specific attitudes predict specific behaviours

What is the Theory of Planned Behaviour?

It is an extension (20-28% of variance) of the Theory of Reasoned Action (40% of variance)
The model suggests that Attitude toward behavior, the subjective norm and the Perceived behavioral control predict behavioral intention and behavior

How can we extend the standard model?

  • Identity similarity: performing behaviour in line with self concept thus serve their self-expression goals
  • Anticipated regret
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Why do implementation intentions work?

  • Remember intentions
  • Creates association between situational cues and required behavior

Planning leads to more collected coupons in the study from Aarts et al. Because pps were reminded by the situational cues

How to plan to resist?

  1. Identify situations where risk of yielding to temptation is high
  2. Think of an effective coping response
  3. Cognitively rehearse linking the coping response to the situation

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