Online Advertising
8 important questions on Online Advertising
What are the aspects of online advertising?
Consumers …
- Have more control over contact with advertiser
- Have more control over content
- Are more anonymous
Also:
- More possibilities for targeting
How is online bad for trust?
- Anonymous
- Reduced social presence/cues
- Asynchrony
How can you increase online trust?
Use professional website and security cues.
Prevention focus:
- Show you’re benevolent (welwillig)
- i.e., that you’re not only out to make profit, but also care for consumer
- Show you’ve integrity
- i.e., that you adhere to moral and legal standards
Promotion focus:
- Show you’re able
- i.e., that you have the skills to do the job (deliver the product)
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
Why would you want to increase cognitive load?
- Cognitive load makes people more likely to process automatically/heuristically
- Systematic processing possible if ability and motivation is high (ELM)
- Implication for processing online advertising (e.g., more heuristically with cognitive load)
What are three types of online advertising/influence?
- Explicit online advertising
- More subtle influence (e.g., decision tools like tweakers)
- recommendation agents more influential than comparison matrices
- but higher chance of reactance when people do not like suggestion
- Online word-of-mouth
- Negative WOM more influential than positive WOM
- Negativity bias: greater impact of negative vs positive stimuli and for reviews possibly more diagnostic
- Not only valence, but also emotions matter
What did Kim and Gupta show about WOM?
- Single review:
- Anger: perception of low informative value review and less impact on evaluation than negative information alone (anger attributed to ‘irrational’ reviewer, not to product)
- Happy: no influence
- Multiple reviews: happy increased and angry decreased product evaluations (attributed to product more)
- Follow-up: Lelieveld and Hendriks (2021): effect specific to anger (not negative emotions per se); disgust or disappointment does not have this irrational effect
What are effects of the online world?
Online advertising often targeted and tailored to individual (via targeting cookies and recommendations based on personal history)
- See information based on previous preferences
- Less information outside “comfort zone”
- Concern: less tolerance to opinions and ideas that do not match or own?
What is the Google memory effect?
- Transactive memory: see Google as part of own memory
- Remember information less, if we think we can ‘look it up’
- But remember the location of the information better
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
