SCLOA Compliance techniques
4 important questions on SCLOA Compliance techniques
6 common themes in infuence and persuasion (by Robert Cialdini):
- Authority—people are more likely to go along with a request from a credible expert.
- Likeability—they're also more likely to go along with requests from trusted friends.
- Reciprocity—if people feel like they owe something, they're more likely to comply more.
- Consistency—compliance is more likely if it's consistent with existing beliefs and commitments.
- Consensus—if it's the "popular" choice, then individuals tend to go along with it.
- Scarcity—if it's perceived as scarce, then it's easier to persuade people to choose it.
Door-in-the-face technique
- based on reciprocity
- zeroes in on the need that a favour needs to be returned
- suggesting that people are more likely to comply with the second smaller request because they feel that the person has already lowered the intial request in order to accommodate them
- they feel the need to reciprocate, by giving their time in return, or by buying the smaller amount of the goods, and so on
- Cialdini et al. (1975)
What is the difference between door in the face and foot in the door compliance techniques?
Door in the face begins with a large request which is bound to be refused, and then follows with a smaller request which is then likely to be complied with.
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How is Dickerson et al.'s study related to cognitive dissonance?
The question on the page originate from the summary of the following study material:
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