SCLOA Compliance techniques

4 important questions on SCLOA Compliance techniques

6 common themes in infuence and persuasion (by Robert Cialdini):

  • Authority—people are more likely to go along with a request from a credible expert.
  • Likeability—they're also more likely to go along with requests from trusted friends.
  • Reciprocity—if people feel like they owe something, they're more likely to comply more.
  • Consistency—compliance is more likely if it's consistent with existing beliefs and commitments.
  • Consensus—if it's the "popular" choice, then individuals tend to go along with it.
  • Scarcity—if it's perceived as scarce, then it's easier to persuade people to choose it.

Door-in-the-face technique

  • based on reciprocity
  • zeroes in on the need that a favour needs to be returned
  • suggesting that people are more likely to comply with the second smaller request because they feel that the person has already lowered the intial request in order to accommodate them
  • they feel the need to reciprocate, by giving their time in return, or by buying the smaller amount of the goods, and so on
  • Cialdini et al. (1975)

What is the difference between door in the face and foot in the door compliance techniques?

Foot in the door begins with a small request which is complied with. 
Door in the face begins with a large request which is bound to be refused, and then follows with a smaller request which is then likely to be complied with.
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How is Dickerson et al.'s study related to cognitive dissonance?

Cognitive dissonance was generated by asking the students to sign a poster saying that they saved water and to complete a survey raising their awareness of the importance of saving water.  This created a dissonance between their actions and their statements.

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