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SCLOA Sterotypes

4 important questions on SCLOA Sterotypes

Bargh et al. (1996)—elderly stereotypes

demonstrated that being exposed to ('primed') certain stereotypical values (in this case, words associated with the elderly) can be enough to produce stereotyped behaviour
found that university students who had been primed with words associated with the elderly (e.g. old, grey, lonely) walked at a slower pace than students who had not been primed with such elderly-associated words
limited generalizability
insight into how simply thinking about a specific stereotype might be enough to influence active behaviour
It doesn't take much to prime a stereotype.

How does the grain of truth hypothesis illustrate the formation of stereotypes?

It states that stereotypes can be formed from two sources: from a person’s own experiences with that group of people or through gatekeepers like the media, parents and friends. In both cases, there is often a small amount of evidence (“grain of truth”) that gets exaggerated and generalized.