Public opinion

6 important questions on Public opinion

Public opionion:
What is collective view?

general will, consensus between all

What's the name of the person who invended 'Spiral of Silence'?

Elisabeth Noelle-Neumann

What is the hypodermic needle model?

The model suggested that the mass media had a direct, immeidate, and powerful effect on a mass audience.

The model assumed people would act in a certain way to the content of the media message. It suggested that people were socially isolated and not influenced by anyone else when using the meida and therefore completely persuaded influenced by anyone elese when using the media and therefore completely persuaded by its message.

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What is the two-step flow model?

That is a proces of opinion leaders mediating (bemiddelen) the messages in order to pass on the information.

What is the multie-step flow model?

This model shows that opinion leaders get information from other opion leaders and not just the media and communciate to others in a socially mediated (bemiddeling) proecess.

What is the cognitive dissoncance theory?

people do not like to hold two views which are psychologically inconsistent.

VB: someone know that junk food is bad for them but still wants to eat it. These opposing views are not illogical but as Perloff points out, psychologically it does not make snese to engage in something that increases the risk of disease.

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