Defining key ideas about media effects

14 important questions on Defining key ideas about media effects

What topics are discussed in relation to algorithms?

  • the origin of algorithms
  • the use of algorithms

What are the key topics in the chapter "key ideas"?

  • Nature of audience members
  • Media exposure
  • information-processing tasks
  • algorithms

What does the 'human mind as machine' mean?

the mind is efficient and standardised at coming to certain meanings. People share this meaning and we expect others to have identical meanings for the words we say
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What does the 'human mind as interpretive beings' mean?

humans constantly create meaning for themselves and have freedom to argue about meanings uttered by others. Media effect scholars have found evidence for both states of human mind

What are the three states of exposure?

  • physical exposure
  • perceptual exposure
  • psychological exposure

What does physical exposure stand for?

it requires some form of proximity (time and space) to a message.

What does perceptual exposure stand for?

the ability to receive appropriate sensory input through the visual and auditory senses. The perception must also be processed in the brain

What does psychological exposure stand for?

for this to occur, some trace element must be created in a person's mind. Either short-term or long term memory come into play here

What are the four exposure states?

  • attentional state
  • automatic state
  • transported state
  • self-reflexive state

Explain the attential state of exposure

you are conscious of being exposed to media messages, and you pay attention to the messages as you are exposed to it. "you have a conscious awareness of the messages during exposure".

Explain the automatic state of exposure

you are not consciously aware of those messages in your physical environment. (radio in the car). Message elements are physically perceived but processed automatically in an unconscious manner.

Explain the transported state of exposure

you are drawn into the experience of the message so much that you lose track of time and space. The cinema is an example. Difference with automatic state is that the attention is very narrow, only on the message.

Explain the self-reflexive state of exposure

in this state, you are hyper aware of the message and of your own processing of the message.

How do algorithms end up in the human mind?

  • by acquisition
  • and construction

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