Introduction to Media Planning
5 important questions on Introduction to Media Planning
Summarize the preplanning steps of a Media planning:
What are the media objectives in a media plan?
For questions that lead to media objectives look table 1-4.
Which principles are important when Planners choosing a vehicles?
2. With an optimum amount of frequency
3. At the lowest cost per thousand impressions
4. with a minimum of waste
5. within a specified budget.
These principles apply most when selecting vehicles for mass-produced and mass-consumed products such as food, clothing, or automobiles.
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What does rich media means"?
What is a con of online media research?
The question on the page originate from the summary of the following study material:
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