Selecting media classes
15 important questions on Selecting media classes
What are intramedia comparisons?
What are the pros and cons of Newspapers as media class?
- sence of immediacy
- local emphasis
- flexibility, fast, up-to-date
-large reach
- much information
- authority/believable
- regional targeting possible
cons:
- lack of target audience selectivity
- high cost
- limited coverage
- higher national advertising rates
- small pass-along audience
- variation in ROP color quality
- short lifespan
What are the pros and cons of Magazines?
- selectivity
- acces to light tv viewers
- fine color reproduction
- long life
- pass-along audience
- controlled circulation
cons
-early closing dates
- lack of immediacy, slow and inflexible
- slow building of reach
- dependent on individual sales.
- Higher grades + faster learning
- Never study anything twice
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I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
I immediately started to enjoy learning again, and my grades soared. All of a sudden, everything went better. I highly recommend Study Smart to all students..
Being able to create my materials online made the process of studying so much smoother and quicker. I no longer have to spend a huge amount of my time on creating my summaries.
At first, my notes were a mess. Now I use Study Smart to take my notes in a perfectly structured way. It helps me to save a lot of time and do other things I enjoy.
Students that study with Study Smart get better grades. The system applies all the learning methods in such a way that both well-performing students and students who struggle perform much better.
Hi Chris, I would like to thank you very much. Last year I scored C on a course, and this year I got an A+ thanks to your method! Thank you very much!
The largest effect is that my child is more enthusiastic about school! Every parent wants their children to be happy at school, Study Smart made it happen.
In high school, I failed several exams, and that has really changed now. I actually needed this tool very much back then. Since I started studying with StudySmart, I haven't had any D's. My average score is now an A and those are results I would have never had in the past
With my old method, I passed only 3 out of 8 courses. Since I started taking my notes digitally in Study Smart, I have passed all my courses on the first try. For me, StudySmart takes away the stress of wondering if I will pass or not.
Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
For my 1st exam I got a C. Then, I started looking for ways to learn better and I came across Study Smart. Since then I have scored a A+, A, A- and another A. I highly recommend it to everyone who wants to hear it. I am so happy with it!!
I was struggling to finish all my first-year subjects for 3 years. Then I discovered Study Smart, which helped me to finish all of them within 3 months.
Because of StudySmart, things are going well in many ways. Before, I always had study stress and no time for anything. Now I feel calm and confident (because of the program). I used to score a B, now I usually score an A or A+.
Hey Chris, I really want to thank you very much for developing the platform, I usually got around C for my exams, now I scored an A+, an A and a A- !!
Since using Study Smart, my average has increased significantly. I even completed a statistics course with a A+ while I'm bad at statistics. I took on extra courses this year, because of Study Smart. Thanks so much!
Ever since I started studying with StudySmart I passed all my exams !!! No more re-sits!! At first, I was happy with a pass and now I only get good grades. Many thanks!
I aced all the courses I studied with Study Smart. For law, I first scored a D, and now an A! I’m 100% sure that I’ll pass all the courses I study with Study Smart.
I always thought I studied well. My grades were fine. I could never have imagined that applying these study skills would have such a huge and direct impact on my grades, my speed and the pleasure I have in learning.
For the first time, I finally feel totally confident about the way I learn. I have the perfect overview and make great progress in terms of speed and the grades I get. Thanks, Chris!
What are the pros and cons of Newspaer supplements?
- Local market impact with magazine format
- good color fidelity
- depth of presentation
- broadened coverage area
- less competition on sundays
- high readership
- flexibility
cons:
- little pass-along or secondary readership
- no demographic selectivity
- limited readership
- high cost
What are the pros and cons of television?
- sight, sound, and motion for dynamic selling
- flexibility
- reach of both selective and mass markets
- cost-efficiency
cons
- high cost
-low attention
- DVR commercial skipping
- Short-lived messages
- High commercial loads (clutter)
- No catalog value
What are the pros and cons of cable tv?
- National audience
- added reach and frequency
- relatively low cost
- less susceptible to DVR recording
- Precisely defined target audiences
- Broader spectrum of advertisers
- Reduced total and average spending costs
Cons:
- Framented audiences
- less than full national coverage
What are the pros and cons of producht placement TV?
- less expensive than paid commercial advertising
- not overtly presented as advertising
- implied endorsement by entertainment characters using the placed product
- ability to select program environment consistent with product's image
cons:
- lack of control by the advertiser
- limited communication value
- variable exposure time
- Obsolescence
What are the pros and cons of Radio"?
- Reach of narrow demographic target audiences
- High frequency
- supporting medium
- excellent for mobile populations
- high summer exposure
- flexibility
- geographic flexibility
- active medium
- low cost
cons:
- many stations in one market
- no catalog value
- low attentiveness for some formats
What are the pros and cons of internet display?
- Low cost corporate legitimacy
- great creative flexibility
- precise targeting by behavior, geography, timing, or other factors
- a great many ways to evaluate alternative sites
- supplemental information
- easy documentation of effectiveness
- low-cost marketing research tool
cons:
- High cost to achiebe adequate reach
- Constantly changing medium
- Lack of consistent research
- conflict between interent sales and traditional sales channes
- low response rate
- limited penetration
What are the pros and cons of sponsored search?
- proven interest in product or service
- direct link to advertisers website
- two-line sales message
- complete response metrics
cons:
- rrequires target interst
- requires active management of buy due to auction-based pricing
- requires previous knowledge of the advertiser
- Plain text only - no graphics, logo or picture
- No exclusivity- side by side appearance with competition
What are the pros and cons of Mobile advertising?
- Most personal marketing channel available
- measurable for return on investment purposes
- permission-based opt-in
- opportunity to reach consumers on the road prior to retail store purchase
- ability to deliver coupons with a upc code
cons:
- Small screen size limits creativity
- slow network speed
- lack of standards across carriers and platforms
- success of the medium depends on the primary carriers
- privacy
What are the pros and cons of direct mail?
- easy verifaction of response
- personal quality
- flexibility
- long life for certain mailings
- potential savings
cons:
- high cost
- inaccurate and incomplete lists
- variance in delivery dates
- clutter and consumer resistance
What are the pros and cons of outdoor advertising
Pros:- Wide coerage of local markets
- high frequency
- low CPM
- Largest print ad avialable
- Geographic flexibility
- high summer visibility
- aroun the clock exposure
- simple copy theme and package identification
- mass coverage of metropolitan area
cons:
- limited to simple messages
- no guarantee of high recall
- high out-of-pocet cost
- limited availability in upscale neighborhoods
What are the pros and cons of transit media?
- mass coverage of a metropolitan area
- high frequency
- realtive efficiency
- flexibility-
- Oppurtunity to position messages to consumers on the way to their points of purchase
cons:
- limited message space
- High competition form other media and personal activities
- frequent insepction
What are pros and cons of out-of-Home-video?
- additional brand exposure
- flexibility
- sight and motion
- build reach
- highly targeted
- production efficiency
cons:
- lack of standardizzed research across all venues
- availability varies market-by-market and within markets
- limited reach potential
- fragmentation of suppliers
- proof of play and proof of performance reporting varies by supplier
- Complex creative production due to multiple suppliers and venues.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
