Reading Question - Chen et al. (2011)
5 important questions on Reading Question - Chen et al. (2011)
When it comes to WOM, why does the negative WOM have a bigger impact than the positive WOM?
Why does positive OL have a higher "conversion" - a bigger impact - than negative OL?
What is a pro regarding mass products and niche products when it comes to OL information?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is important when it comes to WOM and OL over time?
What is important to know about the interaction between WOM and OL?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding