Managerial implications

4 important questions on Managerial implications

What are the key issues of process of customer interaction?

  • Customer input is critical and more important in the front-end stages
  • Customer input can be obtained through several means
  • Customers can conduct several activities in the front-end stages
  • Adopt a unique style of listening to the voice of customers
  • Interaction between customers and front-line employees is useful

What are the key issues of benefits of customer interaction?

  • Shorter development cycle time
  • Opportunities for screening and evaluating several new service ideas and concepts

What are the key issues in strategies of customer interaction?

  • Customer characteristics should be given due considerations
  • Link the ideation process to the specific goals of customer interaction
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What are the key issues in problems in customer interaction?

  • Listening too closely to customers
  • Conflicting objectives and intent of customers and managers
  • Identification of appropriate customers is difficult

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