Managerial implications
4 important questions on Managerial implications
What are the key issues of process of customer interaction?
- Customer input is critical and more important in the front-end stages
- Customer input can be obtained through several means
- Customers can conduct several activities in the front-end stages
- Adopt a unique style of listening to the voice of customers
- Interaction between customers and front-line employees is useful
What are the key issues of benefits of customer interaction?
- Shorter development cycle time
- Opportunities for screening and evaluating several new service ideas and concepts
What are the key issues in strategies of customer interaction?
- Customer characteristics should be given due considerations
- Link the ideation process to the specific goals of customer interaction
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What are the key issues in problems in customer interaction?
- Listening too closely to customers
- Conflicting objectives and intent of customers and managers
- Identification of appropriate customers is difficult
The question on the page originate from the summary of the following study material:
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