Research objective, research question and conceptual model - Units of analysis and units of observation

3 important questions on Research objective, research question and conceptual model - Units of analysis and units of observation

What is the difference between units of analysis and units of observation?

Unit of analysis is that on which the statement is made in research.

Unit of observation are those which or who the researcher obtains information from to make these statements.

What does level of aggregation mean?

When the unit of analysis and unit of observation are the same, are associated variables. When this is hierarchically ordered, one speaks of nested research elements.

What is the difference between ecological and atomistic fallacy?

Ecological fallacy means that wrong conclusions are drawn because the level of aggregation of units of analysis is smaller than units of observation. E.g. Stereotyping.

Atomistic fallacy means wrong conclusions are drawn because the level of aggregation of units of analysis is larger than the units of observation.

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo