Data collection - Content analysis and observation

4 important questions on Data collection - Content analysis and observation

What are the two forms how you can analyze content?

- Systematically ;
- Qualitatively

What are the three rules when doing content analysis?

Accurateness; the extent to which a coding corresponds with standard coding.

Reproducibility; the extent to which codes are comparable with each other; inter-coder reliability

Stability; the consistency of a coder; intra-coding reliability.

What are the two disadvantages of questioning people?

- Situation can be disorted by the researcher
- Does the behaviour of people that they say they do or what they actually do?
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What is the bias viewpoint effect?

Observations vary according to who is the observer.

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