Data collection - Questionaire construction

9 important questions on Data collection - Questionaire construction

What are the four important things when drawing a questionairre?

There must be a connection between the operationalization and questionnaire.

Distinction must be made between the type of questions;

Formulation of the questions

Structure and layout

What must be concluded at the end of a research?

A complete, logical, consistent and conclusive argumentation on how the objective, question, operationalization and questionnaire fit together.

What are the four types of survey questions?

Knowledge; about factual data
Opinion
Behavioural
Feelings
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What are the three key requirements of answer options?

- Unambigous; ondubbelzinnig
- Exhaustive (no other option should be left apart)
- Mutually exclusive; completely clear what we're talking about.

What's the difference between a Likert Scale, semantic differential and factor analysis?

Likert scale consists of a statement followed by an odd number of answer options range from agree to disagree.
Risk; response set; giving the same answer to a number of questions

Semantic differential; people are required to assess a specific dimension of a concept and the two opposit extremes are set against each other.    

Factor analysis; scale-construction with underlying dimensions

Referring to open and closed questions; which is more valid and more reliable

Open questions are more valid.

Closed questions are more reliable.

Creating a questionnaire, what six elements are important to take into account?

1. Order of questions
2. Expalantion for each question
3. Contact option
4. Logical structure
5. Long questionnaires should be divided into blocks
6. Question sequence within those blocks

How can you avoid misunderstanding by the responsents?

- Submit a preliminary questionnaire to colleagues
- Do a trial survey

What is the difference between Likert Scale and Semantic differential?

Likert scale is a type of composite measure that is designed to improve the levels of measurement in social research through the use of standardized response categories to determine the relative intensity of different items.

Semantic differential - a questionnaire format in which the repsondent is asked to rate something in terms of two opposite adjectives.

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