Book chapters - Collecting data using attitudinal scales
11 important questions on Book chapters - Collecting data using attitudinal scales
Where lies the importance of attitudinal scales?
What is an attidudinal scale?
What is the consequence of an open ended question?
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What is the consequence of closed question?
What are the 2 main functions of attitudinal scales?
- They measure the intensity of respondents' attitudes towards the various aspects of a situation or issue
- They provide techniques to combine the attitudes towards different aspects into one overall indicator
What are the 3 likely problems that attidutinal scales are bound to face?
- What aspects should you include?
- What procedure should be adopted for combining the different aspects to obtain an overall picture?
- How can one ensure that a scale really is measuring whatis supposed to be measured?
What is the Likert scale?
What is attitudinal value?
Why does the Likert scale not measure attitude per se?
It shows the strength of one respondent's view in relation to that of another and not the absolute attitude.
What should you consider when using the Likert scale?
- 1 or 2 or 3 directional (negative, positive, neutral)
- How can they express themselves better?
- How precise does the information need to be?
What is an attitudinal score?
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