Book chapters - Collecting data using attitudinal scales

11 important questions on Book chapters - Collecting data using attitudinal scales

Where lies the importance of attitudinal scales?

In their ability to help us to dind out how people feel towards these situations and issues.

What is an attidudinal scale?

Scales designed to measure attitudes towards an issue are called attitudinal scales.

What is the consequence of an open ended question?

It invites each respondent to describe the attitude that s/he holds towards the subject.
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What is the consequence of closed question?

It guides the respondent to select a category that best describes their attitude on the subject.

What are the 2 main functions of attitudinal scales?

  1. They measure the intensity of respondents' attitudes towards the various aspects of a situation or issue
  2. They provide techniques to combine the attitudes towards different aspects into one overall indicator

What are the 3 likely problems that attidutinal scales are bound to face?

  1. What aspects should you include?
  2. What procedure should be adopted for combining the different aspects to obtain an overall picture?
  3. How can one ensure that a scale really is measuring whatis supposed to be measured?

What is the Likert scale?

This scale is based upon the assumption that each statement/ite on the scale has equal attitudinal value, importance or weight in therms of reflecting attitude toweards the issue in question.

What is attitudinal value?

The attitudianl value of a statement refers to the weight calculated or given to a statement to reflect its significance in reflecting the attitude.

Why does the Likert scale not measure attitude per se?

It does help to place different respondents in relation to each other in therms of the intensity of their attitude towards an issue.

It shows the strength of one respondent's view in relation to that of another and not the absolute attitude.

What should you consider when using the Likert scale?

1. How should the attitude to be classified be measured?
  • 1 or 2 or 3 directional (negative, positive, neutral)
2. Do you want to use categories or a numerical scale?
  • How can they express themselves better?
  • How precise does the information need to be?

What is an attitudinal score?

A number that you calculate having assigned a numerical value to the response given by a respondent to an attitudinal statement or question.

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