Summary: Research Methods
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1 Introduction
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1.1 Definition
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What are the steps of problem definition? (UnInWDeW)
- Understanding business issue & key elements
Indetify problems caused by issue- Writing decision statement
Determining the unit of analysis and researchvariables Writing research questions or hypothesis
- Understanding business issue & key elements
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What is a decision statement?
Brief,well-ordered explanation of a decision.
Expresses the critical question(s) the researcher must answer. -
1.2 Differences
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What is the difference between commercial and academic research?
- Commercial => focus more on answer
- Academic => focus more on research questions
- Commercial => focus more on answer
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2 Space / Time
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2.1.1 Cross-sectional studies
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Synonyms of Cross-sectional research:
- Cross-sectional analysis
- Transversal study
- Prevalence study
- Cross-sectional analysis
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What are the strengths of Cross-sectional research:
- Cost-efficient
- Fewer logistic problems
- Cost-efficient
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2.1.2 Longitudinal studies
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What are the strenghts of Longitudinal studies?
- Better for testing causal processes
- More in-depth understanding of behavior
- Better for testing causal processes
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2.1.2.1.2 Panel
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What is a Panel study?
Same set of people are interviewed two or more times over time -
2.1.2.1.3 Trend
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What is a trend study?
Samples different groups of people at different points in time from the same population. -
2.2 Retrospective vs prospective research
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What is retrospective research?
Ask respondents to recall their past -
What is prospective research?
Begin with sample and follow behavior into future.
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