Qualitative vs quantitative - Qualitative research
9 important questions on Qualitative vs quantitative - Qualitative research
What is qualitative research?
When is Qualitative research most useful?
- Little knowledge exists
- personal experience OR nuanced perspective (of a particular group) is needed
What are 3 ways to conduct qualitative research?
- Group focus interviews
- 1-on-1 in depth interviews
- observe costumer behaviour
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What are the characteristics of qualitative data?
- Open-ended questions (What?When?How?)
- can not be COUNTED
- can find in-depth information
What are the disadvantages of qualitative data?
How does grounded theory collects data?
- Interviews
- observations
- field notes
Why is grounded theory called GROUNDED theory?
How do you collect data for ethnography?
- participant observation
- interview
- field notes
How do you collect data for phenomenology?
- Multiple, in-depth conversations with participants
- detailed examples from participant's experiences
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