Administering questionnaires

16 important questions on Administering questionnaires

Advantages personally administered questionnaires

- Can establish rapport and motivate the respondent.
- Doubts can be clarified.
- Less expensive when administered to groups of respondents.
- Almost 100% response rate ensured.
- Anonymity of respondent is high.

Advantages of a mail questionnaire

- Anonymity is high.
- Wide geographic regions can be reached.
- Token gifts can be enclosed to seek compliance.
- Respondent can take more time to respond at convenience. Can be administered electronically, if desired.

Disadvantages of mail questionnaires

- Response rate is almost always low. A 30% rate is quitte acceptable.
- Cannot clarify questions.
- Follow-up procedures for non-responses are necessary.
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Advantages of electronic questionnaires

- Easy to administer.
- Can reach globally.
- Very inexpensive.
- Fast delivery.
- Respondents can answer at their convenience like the mail questionnaire.
- Automatic processing of answers.

Disadvantages of electronic questionnaires

- Computer literacy is a must.
- Sampling issues.
- High non-response.
- Not always possible to generalize findings.
- Respondent must be willing to complete the survey.  
- People find invitations via email rude and offensive; emails are deleted or people complain.

Guidelines for questionnaire design (3 areas)

- First area relates to the wording of questions.
- Second area refers to the planning of issues with regard to how the variables will be categorized, scaled, and coded after receipt of the responses.
- Third area pertains to the general appearance of the questionnaire.
All areas help to minimize the bias.

Principles of wording to be followed while designing a questionnaire

The questions asked must be appropriate for tapping the variable. The language and wording used should be such that it is meaningful to the employees. The form and type of questions should be geared to minimize respondent bias. The sequencing of the questions should facilitate the smooth progress fo the responses from start to finish. The personal data should be gathered with due Gerard to the sensitivity of the respondents' feelings, and with respect for privacy.

Cross-cultural data collection

When taking a questionnaire cross-cultural, translate it from x to y and then back, to prevent mistake translations.

Advantages face-to-face interviews

- Provide rich data.
- Offer the opportunity to establish rapport with the interviewees, and help to explore and understand complex issues.
- Many ideas ordinarily difficult to articulate can also be brought to the surface and discussed during such interview.

Disadvantages face-to-face interviews

- Have the potential for introducing interviewer bias.
- Can be expensive if a large number of subjects are involved.

Advantages telephone interviews

- Help to contact subjects dispersed over various geographic regions and obtain immediate responses from them.
- Efficient way of collecting data when one has specific, structured questions to ask, needs the responses quickly, and has a sample spread over a wide area.

Disadvantages telephone interviews

- No observation of the nonverbal responses of the respondents.
- Interviewee can block the call.

Advantages observational studies

- Help to comprehend complex issues through direct observation, and if possible asking questions to seek clarification on certain issues.
- Data obtained are rich and uncontaminated by self-report bias.

Advantages personally administering questionnaires.

- Help to establish rapport with the respondents while introducing the survey.
- Provide clarification sought by the respondents on the spot.
- Collect the questionnaire immediately after they are completed.

Disadvantages personally administering questionnaires.

- Expensive

Ethical behavior of respondents

1. The subject, once having exercised the choice to participate in a study, should cooperate fully in the tasks ahead, such as responding to a survey.
2. The respondent also has an obligation to be truthful and honest in the responses. Misrepresentation or giving information, knowing it to be untrue, should be avoided.

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