Summary: Research Methods For Business Students | 9781292208787 | M N K Saunders, et al
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Read the summary and the most important questions on Research Methods for Business Students | 9781292208787 | M. N. K. Saunders; Adrian Thornhill; Philip Lewis
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1 Choosing a research topic and developing your research proposal
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What is a clearly defined research question? And what is most likely the first word of a research question?
A clearlydefined research questionexpresses what yourresearch is about and will become thefocal point of yourresearch project.
It is mostlikely to start with 'What', 'When', 'Where', 'Who', 'Why', or 'How'.
It is the key question that your research will address. -
What is the difference between method and methodology ?
- Method = The techniques and procedures used to obtain and analyse research data, including for example questionnaires, observation, interviews, and statistical and non-statistical techniques.
- Methodology = The theory of how research should be undertaken, including the theoretical and philosophical assumptions upon which research is based and the implications of these for the method or methods adopted. -
'Research' is all around us. Give some exemples of where in daily life we meet the word 'research'.
- in a debate about the findings of a recent poll of people’s opinions
- Politicians often justify their policy decisions on the basis of ‘research’
- Newspapers report the findings of academics’ research
- Documentary programmes tell us about ‘research findings’
- Advertisers may highlight the ‘results of research’ -
What is a research aim?
A research aim is a brief statement of the purpose of the research project. -
What is theory? (as in text)
Theory is asystematric body of knowledge grounded in empirical evidence which can be used forexplanatory orpredictive purposes. -
When do you use a deductive approach? (deduction)
When your research project will be theory-driven, you will be using a deductive approach. Know theory and then collect data test the hypothesis.
(to test theory) -
When do you use an inductive approach? (induction)
When your research project will be data-driven, you will be using an inductive approach. Collect data and then create theory as a result of the data analysis. -
What is the abductive research approach about? (abduction)
It moves back and forth, combining deduction andinduction . -
What matches what many business and management researchers actually do (deduction, induction, abduction)?
Abduction, which combines deduction and induction. -
What are the three types of research?
- Applied research; direct and immediate relevance to
practitioners - Scientific research; involves the
systematic observation/experimentation of phenomena - Information gathering
- Applied research; direct and immediate relevance to
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Topics related to Summary: Research Methods For Business Students
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Business and management research, reflective diaries and purpose of this book
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Choosing a research topic and developing your research proposal
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Critically reviewing the literature
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Formulating the research design - Mixed methods research designs
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Formulating the research design - Recognising the purpose of your research design
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Formulating the research design - Establishing the quality of the research design
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Last lecture - Research ethics and why you should act ethically
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Selecting samples - introduction
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Selecting samples - probability sampling
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Utilising secondary data - introduction
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Utilising secondary data - Types of secondary data and uses in research
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Collecting data through observation - Participant observation
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Collecting data through observation - Structured observation
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Collecting primary data using research interviews and research diaries
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Collecting primary data using questionnaires - An overview of questionnaires
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Collecting primary data using questionnaires - Deciding what data needs to be collected
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Analysing data quantitatively
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Analysing data qualitatively - Key aspects to consider when choosing a qualitative analysis technique
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Analysing data qualitatively - Aids to help your analysis
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Analysing data qualitatively - Thematic Analysis
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Analysing data qualitatively - Explanation Building and testing