Collecting primary data using research interviews and research diaries - Group interviews and focus groups
3 important questions on Collecting primary data using research interviews and research diaries - Group interviews and focus groups
How do positivist or critical realist researchers use the focus group?
To encourage interactions between participants as an effective means to articulate pre-held views about a particular issue or topic. The aim of using the focus group this way is to reveal these pre-held views.
How do interpretivist researchers use focus groups?
As a means to construct meanings through social interactions and sense making about a topic. The aim of using focus groups for this purpose relates to the ability to analyse how participant interactions and group dynamics lead to the construction of shared meanings (Belzile and Oberg 2012)
If you are running a focus group, you will probably be referred to as the moderator or facilitator. These two labels emphasise the dual purpose involved in running a focus group, namely to:
- Keep the group within the boundaries of the topic being discussed
- generate interest in the topic and encourage discussion, while at the same time not leading the group towards any particular opinion.
- generate interest in the topic and encourage discussion, while at the same time not leading the group towards any particular opinion.
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