Introducing qualitative research

5 important questions on Introducing qualitative research

What are the strengths of qualitative?

  • More breadth
  • More informative
  • More in-depth/ detailed
  • Descriptive
  • More realistic/ useful

What are the characteristics of the data that is being collected?

  • Tends to be smaller samples (i.e. under 50 people)

  • Most often takes the form of words i.e. spoken or written (however sometimes applied to imagery)  

  • Data collection is most often collected by: Interviews/ focus groups/ case studies/ observation

The appropriateness of any of these would depend on the main research questions being investigated

What is interpretative phenomenological analysis? 4

  • Concerned with developing a rich and detailed insight into how individuals experience a phenomena (e.g., what is the life of a binge drinker like?)

  • In interviews people are asked to freely recall their experiences

  • The researcher looks for themes and groups of themes and may rank their assumed importance

  • Often ethnographical in scope i.e. the researcher is in the company of the participant over an extended period of time – may interview more than once etc.
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What is a rationale and why? 4

  • The rationale of your research is the reason for conducting the study

  • The rationale should answer the need for conducting the said research

  • It is a very important part of your dissertation as it justifies the significance and novelty of the study/research

  • That is why it is often referred to as the justification of the study

How do you construct a strong rationale? 3

  • To write your rationale, you should first write a background on what research has been done on your study topic i.e. a literature review.

  • You then Identify the gaps in the literature and emphasize why it is important to address those gaps.

  • You produce a research aim and research questions that will fill those gaps if answered.

The question on the page originate from the summary of the following study material:

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