Summary: Retail 7
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What are public relations? (PR)
A strategic communication process that builds mutually beneficial relationships between organizations and their publics. -
What are the long-term objectives of PR?
To generate goodwill and build a positive image for the fashion brand among all of its publics -
What are the elements of PR?
Management
Two-way communication
Planned activity
Research based social science
Social responsibility -
Explain two-way communication of PR?
Listening is critical in the relationship building process -
Explain planned activity of pr?
public relation is a planned activity, focused on the long-term values and goals of the brand -
Explain research-based social science of PR?
Public relation practitioners routinely conduct formal and informal research -
Explain social responsibility of PR?
the brands are expected to play a positive role in society -
Explain research in relationship building?
Identify problems by developing a SWOT analysis, and consider the publics that are important to the success of the PR strategy -
Explain Planning in relationship building?
Develop strategies that will meet the needs of the fashion business -
Explain communication in relationship building?
Craft messages directed to specific publics
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