Videos - Omnichanel customer journeys

6 important questions on Videos - Omnichanel customer journeys

What are the stages in the customer journey framework?

- Need recognition
- Search
- Alternative evaluation
- Order
- Fulfillment
- Consumption and/or return
- Post-journey evaluation

On which factors does the depth of the search stage in the customer journey depend?

- Is it a first time purchase or a repeat purchase
- The level of customer expertise
- Market offerings
- Urgency to fill the need

What are potential reasons a customer returns it order?

- Quality less than promised
- Lack of personal fit
- Too little usage
- Posthoc doubts about price-quality
- Regret with respect to foregone alternatives
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What does an omnichannel customer journey mean?

That the customer uses multiple channels to search, evaluate and place its order.

What are touchpoints in a customer journey?

All the interactions customers have throughout their journey with information and fulfillments channels.

What is channel control in a customer journey?

The way a seller/producer can influence the perceptions and opinion of the customer during a touchpoint/a channel interaction.

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