Videos - Omnichanel customer journeys
6 important questions on Videos - Omnichanel customer journeys
What are the stages in the customer journey framework?
- Search
- Alternative evaluation
- Order
- Fulfillment
- Consumption and/or return
- Post-journey evaluation
On which factors does the depth of the search stage in the customer journey depend?
- The level of customer expertise
- Market offerings
- Urgency to fill the need
What are potential reasons a customer returns it order?
- Lack of personal fit
- Too little usage
- Posthoc doubts about price-quality
- Regret with respect to foregone alternatives
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What does an omnichannel customer journey mean?
What are touchpoints in a customer journey?
What is channel control in a customer journey?
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