Summary: Riding The Waves Of Culture: Understanding Diversity In Global Business 3/e | 9780071773089 | Fons Trompenaars, et al
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4 Relationships and rules
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Five dimensions how we relate to other people
Universalism vs Particularism - Rules vs Relationships
Communitarianism vs Individualism - groups vs individual
Neutral vs emotional - range of feelings expressed
Diffuse vs Specific - range of involvement
Achievement vs Ascription - how Status accorded -
How does universalism influence culture
It defines who we judge other people's behavior -
Name two types of judgement
Adhere to Standards universally agreed by the culture - do not steel, do not lie
vs encounter Particular obligations towards people -
How do universalism and particularism work together, with what kind of judgment work together in practice?
In most situations they reinforce each other -
Do you make exceptions from the rule when personal circumstance apply?
It's a cultural thing - in France, Italy, Spain normal -
Role of head office
Particularist countries - gratification through relationships, especially with leader, employer and employee, close and long lasting relationships
VS Universalist vs Mexico particularist -
How do universalism and particularism work together?
In a virtuos Circle - cross-cultural encounters can synergies and come out on a level higher than any of the culture could achieve on their own - Reconciling universalism and particularism -
5 The group and the individual
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What is difference between individualism vs communitarianism?
Individualism focus in individual interest - prime orientation on itself vs communitarianism focus on groups interest - prime orientation in common goals and objectives -
With what kind of society is individualism often characteristic?
Modernizing society -
With what kind of society communitarianism associated?
Traditional society
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