Risk perception - Risk perceptions and emotions
3 important questions on Risk perception - Risk perceptions and emotions
Four types of people, each associated with a
characteristic form of risk perception
- Egalitarians (technology and the environment)
- Hierarchists (law and order)
- Individualists (war and other threats to markets)
- Fatalists (with none of the above)
How should risk be communicated given the cultural
theory of risk perception?
- Avoid loading the handling of relevant risks with cultural meaning
- E.g., emphasize something other than (merely/ largely) carbon-emission controls as the appropriate response
to climate change
Is risk perception explained by reality?
Yes, but:
Limited to contexts where people have relevant
experience
•Personal risk underestimated
•Small risks overestimated/large risks underestimated
Limited to contexts where people have relevant
experience
•Personal risk underestimated
•Small risks overestimated/large risks underestimated
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