Focus group Discussion
7 important questions on Focus group Discussion
5x Moderating skills
Ability to ask clear and open questions, provide and receive information, communicate objectives, be aware of opportunities to dig deeper (probing)
Keen observational skills
Watch dynamics (who is speaking first, who is leaning back), time
Ability to control and guide discussion
Requires in the moment judgment, maintain group focus
Ability to suppress own personal views
Respect for participants
Active listening, concern for comfort, eye-contact, establish rapport
Characteristics of Focus Groups --> Attitude of the Moderator
Active listening: make a conscious effort to listen, focus on listening rather than talking, treat what is said with care.
Respect and empathy: All participants have a worthy contribution to make; no individual is more important than the other.
Open flexibility: Managing the group process means being sensitive to the needs of individuals and adjusting the process as required
Characteristics for Focus Groups --> Challenges of facilitating abroad
> Power
> Language
> Onlookers (privacy?)
- Higher grades + faster learning
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What are important roles during een FG
- Keeping notes
Monitor/ Observer
- Track group dynamics
Interpreter
- Translation and shared facilitation
Keeping notes as a Secretary -- Different options in Reporting
- Capture details and rich descriptive information
- Document who is speaking
- Gather paper products and photograph other creative outcomes
- Operate audio/ video recording
Observations for the monitor - The influence of group dynamics
Each individual's unique behavioural disposition
Physical characteristics
Personality characteristics
Group compatibility
Social power
Environmental factors
The material environment
Territoriality (office, home, under a tree)
Spatial arrangements
Interperson distance
What are +/- of Topic Guide & Questioning
+ Speed
+ More conversational
+Spontaneous
- More difficult to analyze
- Limited feedback when pilot testing
- Inconsistency between moderators
Questioning Route
+ Increased sponsor confidence
+ Quality analyses
+ Enhanced consistency
- Awkwardness
- Slower to develop
- Potential false impression
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
