Obtaining observations - The ultimate measurement instrument: human judges

3 important questions on Obtaining observations - The ultimate measurement instrument: human judges

What are the most striking biases in human judgement?

- Anchoring
- Halo/horns effect
- Badwagon bias
- Emerging preferences

What is the halo/horns effect?

If people first see one attributa that predisposes them to favour or disfavour one alternative, they are more likely to interpet additional subsequent information in a way that supports their conclusion, regardless of what the additional information was

What is bandwagon bias?

People tend to follow opinions or answers of others

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