Obtaining observations - Preferences and attitudes, the softer side of measurement

3 important questions on Obtaining observations - Preferences and attitudes, the softer side of measurement

How do you observe preferences?

- What people say (state)
- What people do (reveal)

What are open ended questions?

Respondents ae aked to simple write out a respons in any way they like

What is response bias?

It occurs when a survey, intentionally or not, affects respondents answer in a way that does not reflect their true attiudes

The question on the page originate from the summary of the following study material:

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