Buying and selling in a complex world - Group purchasing companies

7 important questions on Buying and selling in a complex world - Group purchasing companies

What is a group purchasing organisation?

An organisation that is created to leverage the purchasing power of a group of businesses in order to obtain discounts from suppliers.

Which types of GPO are there?

- Vertical market GPO= Focuses on only 1 industry. E.G. Healthcare, electrical, plumbing,..

- Horizontal GPO= Focuses on companies from different industries with overlapping supply needs. E.G. IT, Hardware, kitchen tools,..

- Master buyers= A single buying organization that contains significant contracts in place with vendors, allows other companies to purchase off those contracts. E.g. Automotive indrustry

What are the advantages of a GPO?

- Participants can negotiate discount because they have more buying power together.
- It saves time
- Better knowledge of the market
- Better knowledge of the products
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What is the SWOT Analysis of cooperating with other companies?

- Strength= Better information flow, more exhange possible about the other work methods in companies, organize collaboration around new target groups.

- Weakness=

- Opportunity= Sharing and building knowledge

- Threat= Sharing of knowledge by all persons responsible and the purchasers themselves is not enough.

What is a membership?

A one time payment made to connect with the PGO slide 48-49

Buyer power is likely to be high when:

- Concentration of buyers with high volume purchase
- Alternative suppliers
- If the material cost is a high percentage of the total cost .

Supplier power will likely be high when:

- Concentration of supplier rather than a fragmented source of supply
- The ‘switching costs’ from one supplier to another in the industry are high, perhaps because a manufacturer’s processes are dependent on the specialist products of the supplier
There is the possibility of suppliers integrating forward if they do not obtain the prices, and hence the margins, they seek §The supplier’s customers and their long-term future are of little importance to the supplier

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