Sales - International sales

4 important questions on Sales - International sales

What kind of international sales are there?

- Multinational level: over the whole world ( coca-cola, nike,..)
- International level: some countries ( B2B companies)
- Export: only go for specific opportunities 

Possible to enter the market directly and indirectly

What indirects way are there to enter a market?

Via intermediates such as:

- Agents= A company or organisation working for another, he tries to bring the market in position, but give you a lot of insights and info about the market

- Distributors= He buys your product and distributes it over the market

- Licenses= Selling sources of products to other parties that gives them the right to produce and sell products in your place.

- Export firms= Firms that help you with shipping, warehousing, billing, insurance,..

What direct ways are there to enter a market?

To create a subsidiary yourself in another country. This brings a lot of risk but you have all the control and all profit is going to you.

You can set up a joint venture to share the costs and risks .

You cand set up direct sales from your own country.
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What is key account management?

Sales and marketing people that are only working for one company individually. Only the case with really big companies such as P&G.

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