Sales - Buying and selling in a complex world
7 important questions on Sales - Buying and selling in a complex world
Which 4 types of products does the Kraljic's matrix offer?
- Leverage buy: A lot of supply available, but big financial impact. It is important to get a good price to lower the financial impact. (trucks, buildings,..)
- Bottleneck products: Truly essential but rather scarce products with a low financial impact.
- Strategic products: Scare products with a high financial impact. Used to innovate products or services.
What is the derived demand in B2B?
What is joint demand?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Who are the buyers in a B2B buy?
- Government on a local or national/ supra-national level
- Institutes such as schools, hospitals
What is an environmental analysis?
What elements does the porter's 5 forces consist of?
2. Power of suppliers: Can be very powerful if they are sole provider
3. Power of buyers: Buying in bulk or big customers
4. Threat of substitution: Competitors try to create substitute products and aim for your profit
5. Threat of new entries
On what factors does the competitive rivalry depends?
- Market growth: Slow growth= more competition
- Differentiation: The harder to copy, the less competition
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
