Summary: Scanning
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1 Trend analyses
This is a preview. There are 26 more flashcards available for chapter 1
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What is an important thing within trend watching?
Scenario planning is very important -
Discribe what we do during trend watching
systematical exploring the future -
Who is an trend watcher?
Men and women who spend their time detecting patterns or shifts in attiudesm mind sets or lifestyle options that run against current thinking or how people normally behave, live, dress, communicate and trade. -
Name the five traditions for fascinations for the future
RUSSH Religion, Utopia, Systems thinking, Science fiction and Historicism -
Name the seven qualities of a trend watcher
BANC SOC Broad interest, Analystic, Non moralistic, Connects information, Senses the 'new', Open minded, Curious about critical -
What is the thought of left brain and right brain? And who came with it?
Roger Sperry's, scientist, thoughts about left brain and right brain were that people were either left brained or either right brained. Left brained people were rational and logical. Right brained people were creative, imaginative and intuitive. -
There are three types of intuition, name them
- Gut intiution, instinct, forecasters have the power to activate this intuition.
- Expert intuition, specialization in one area, combination of gut + experience + knowledge.
- Strategic intuition, visionaries in combination with gut and expert and the power to use your gut in a foresightly and creaive manner. -
Name eight worldwide trends
DETAASSC
- Data exchange economy
- Ecommerce everywhere
- Tv to content
- App consolidation
- Appetite for disruption
- Social fragmentation
- Screen agnosticism
- Constantly connected -
What is the importance of intuition?
That you 'know' more than you know. -
Explain the metaphor of kaleidoscope versus a teleidoscope?
It is a metaphor for the forecasting process. Like a kaleidoscope, a creative person reconfigures information to reveal new patterns and connections, and like a teleidoscope looks outward observing the constantly shifting Marketplace.
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