1965 to 1990: Five discoveries at Shell - Introduction to scenario-based planning - Scenario-based planning is "learning
3 important questions on 1965 to 1990: Five discoveries at Shell - Introduction to scenario-based planning - Scenario-based planning is "learning
What is the most fundamenta aspect of introducing uncertainty in the strategic equation?
It turns planning for the future from a once-off episodic design activity into an ongoing learning proposition (Eden 1987).
Planning becomes learning, and learning never stops.
What is the assumption of SBP?
SBP assumes ther is irreducible interdeterminacy and ambiguity in any situation faced by the strategist, and that successful strategy can only be developed in an ongoing dynamic response to this.
What are the characteristics of the SBP study?
- Organisations are made up of people who approach their organisations actions in a thinking way.
- The organisation does not simply behave as the sum of the behaviour of individuals. Through their interactions unique institutional behaviour emerges.
- Individual strategists need to take account of the systemic properties of the "institution in its environment" as a whole, if they are to lead to their intended results.
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