Recognizing opportunities - Environmental analysis (PESTEL)
12 important questions on Recognizing opportunities - Environmental analysis (PESTEL)
Which aspects are considered for the demand analysis (external) in the innovation loop model?
- Political
- Economical
- Social
- Technological
- Environmental
- Legal
What is discussed in a political analysis?
Examples:
- Tax
- Labour (minimum loon)
- Trade (geld verplaatsen mogelijk?)
- Business operation (bouwvergunning)
What kind of factors are evaluated in an (macro-)economic analysis?
- Macro-economic growth
- Interest rates (rente)
- Inflation
- Exchange rate of a currency
- Buying power
- Availability of labour and resources
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What is the influence of economic growth on economics?
- Larger local consumption
- Future scarcity of production factors (labour) -> higher production costs
What is the influence of a devaluation of the currency?
- More expensive import of raw materials
- Less expensive local production costs
What are the factors focused on in the social analysis?
- Cultural aspects
- Demographic aspects (health, education, population growth)
- The demand for products
- How the company operates
What are the factors in a technological analysis?
- Spending on R&D
- Technology incentives (stimulansen)
- Rate of technological change
What do technological factors affect?
- Barriers to entry
- Minimum efficient production levels
- Outsourcing decisions
- Cost
- Quality
When do life cycles grow shorter?
What is the definition of technology fusion?
What are the factors considered in the legal analysis?
- Laws and regulations concerning labour and employment
- Consumer protection
- Health and safety
- Antitrust regulations
What is the definition of globalization and what is the result of globalization?
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