Recognizing opportunities - Environmental analysis (PESTEL)

12 important questions on Recognizing opportunities - Environmental analysis (PESTEL)

Which aspects are considered for the demand analysis (external) in the innovation loop model?

PESTEL factors
  • Political
  • Economical
  • Social
  • Technological
  • Environmental
  • Legal

What is discussed in a political analysis?

The extent of government intervention

Examples:
  • Tax
  • Labour (minimum loon)
  • Trade (geld verplaatsen mogelijk?)
  • Business operation (bouwvergunning)

What kind of factors are evaluated in an (macro-)economic analysis?

  • Macro-economic growth
  • Interest rates (rente)
  • Inflation
  • Exchange rate of a currency
  • Buying power
  • Availability of labour and resources
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What is the influence of economic growth on economics?

  • Larger local consumption
  • Future scarcity of production factors (labour) -> higher production costs

What is the influence of a devaluation of the currency?

  • More expensive import of raw materials
  • Less expensive local production costs

What are the factors focused on in the social analysis?

  • Cultural aspects
  • Demographic aspects (health, education, population growth)
Trends that affect
  • The demand for products
  • How the company operates

What are the factors in a technological analysis?

  • Spending on R&D
  • Technology incentives (stimulansen)
  • Rate of technological change

What do technological factors affect?

  • Barriers to entry
  • Minimum efficient production levels
  • Outsourcing decisions
  • Cost
  • Quality

When do life cycles grow shorter?

Fast price erosion which leads to the need of new innovations

What is the definition of technology fusion?

Various technologies that are integrated with eachother

What are the factors considered in the legal analysis?

  • Laws and regulations concerning labour and employment
  • Consumer protection
  • Health and safety
  • Antitrust regulations

What is the definition of globalization and what is the result of globalization?

The integration of markets, nation states, and technologies. This enables people and companies to offer and sell products in any country of the world, which lead to more competition

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