Strategy - Corporate strategy - Mission statement and core business
3 important questions on Strategy - Corporate strategy - Mission statement and core business
What should a strategy include following Sinek?
- What: product that a company delivers
- How: the company's differentiating value or unique selling propositions (USP)
- Why: the purpose, cause or belief of a company -> customer loyalty
What is the aim of a strategy?
To help the company serve clients better than its competitors
Describe the 3C-model, which describes the integration of external and the internal perspectives to formulate a strategy
- Company
- Competition
- Customer
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
