Recognizing opportunities - Industry analysis - Technology Adoption Lifecycle
7 important questions on Recognizing opportunities - Industry analysis - Technology Adoption Lifecycle
Wher does the technology adaption lifecycle (TAL) focuses on?
Describe the curve of customers in the TAL
- Innovators: highly motivated customers that like to experiment
- Early adopters
- Early majority: largest amount of costumers
- Late majority
- Laggards
What does the TAL describe?
- Higher grades + faster learning
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- 100% sure, 100% understanding
Where depends the speed of adoption in the TAL on?
- Nature of product
- Technology
- Customers
When is the market adoption faster?
- Discrete technologies
- Innovation doesn't depend on other technologies
- Low price
- Low switching costs
- Customers understand the new product
- Customers are wealthy
- Customers accept the uncertainty of new product
What is needed for a succesfull introduction of a new product or service?
- Right target market
- Adapt product to the demands of mainstream customers
Why should companies avoid static estimations of markets and should understand technology diffusion and substitution (TAL)?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
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