Strategy - Strategic portfolios
7 important questions on Strategy - Strategic portfolios
What is a strategic business unit (SBU)?
What is the aim of corporate decision making?
What is a strategic portfolio?
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What is compared in a strategic portfolio?
What are the 4 positions of a SBU concering the BCG matrix?
- Star: SBU with high growth potential
- Cashcow: SBU in mature market, low growth potential (-> generate cash for stars)
- Question mark: high growth potential (-> star or dog)
- Dog: low growth potential (-> sold)
In which way generate cash cows money for the starts?
How are question marks promoted to growth into future stars?
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