Strategy - Strategic portfolios
7 important questions on Strategy - Strategic portfolios
What is a strategic business unit (SBU)?
What is the aim of corporate decision making?
What is a strategic portfolio?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is compared in a strategic portfolio?
What are the 4 positions of a SBU concering the BCG matrix?
- Star: SBU with high growth potential
- Cashcow: SBU in mature market, low growth potential (-> generate cash for stars)
- Question mark: high growth potential (-> star or dog)
- Dog: low growth potential (-> sold)
In which way generate cash cows money for the starts?
How are question marks promoted to growth into future stars?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
![Trustpilot Logo](/images/design_2020/lp/clp-trustpilot-en.png)