Summary: Scm Operations Management
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Read the summary and the most important questions on SCM operations management
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lesson 1/2
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Who invented the beer-game, when? Where?
Jay Forrester 1960 at MIT -
How much stages does the beergame have and what are they?
4 stages: retailer, wholesaler, distributor and brewery -
What are the reasons for the bullwhip-effect?
- lack of demand forecasting
- long lead times (delivery times)
- batch ordering
- price fluctuations
- inflated orders
Overall reasons for the bullwhip-effect: variability & uncertainty -
What is meant by 'lack of demand forecasting' (reason for bullwhip-effect)
–Missing inventory review policy (stock levels, safety stock)
–Insufficient forecasting methods
--> insufficient information from upstream SC participants -
What is meant by 'long lead times' (reason for bullwhip-effect)
- long lead times --> increasing demand uncertainty during lead time,
thus increase of safety stock and stock levels to compensate
--> uncertainty compensation through inventory -
What is meant by 'batch ordering' (reason for bullwhip-effect)?
–High fixed order costs (order administration, cost for inventory control, inventory policy)
–Transportation cost: utilization of truckload capacity vs. frequent ordering -
What is meant by 'price fluctuations' (reason for bullwhip-effect)
–Utilization of price discounts to stock up (promotions, quantity discounts)
--> increase in demand variability -
What is meant by 'inflated orders' (reason for bullwhip-effect)?
–In periods with short supplies – customers tend to order even more and afterwards less --> increasing variability -
What are the consequences of the bullwhip-effect?
•Excessive inventories among SC
–Cost: bounded capital, inventory holding cost
•Increasing planning and co-ordination efforts
–Organisational efforts to cope with uncertainty from environment
–Varying procurement quantities
•Varying utilisation of resources
–Production facilities
–Transportation capacities
–Storage facilities
–Personnel capacities -
Witch obstacles do you have to cross when you want to start a working Supply chain?
lack of trust, unbalanced power of supply chain partners…
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