Summary: Scm Operations Management

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  • Who invented the beer-game, when? Where?

    Jay Forrester 1960 at MIT
  • How much stages does the beergame have and what are they?

    4 stages: retailer, wholesaler, distributor and brewery
  • What are the reasons for the bullwhip-effect?

    - lack of demand forecasting
    - long lead times (delivery times)
    - batch ordering
    - price fluctuations
    - inflated orders

    Overall reasons for the bullwhip-effect: variability & uncertainty
  • What is meant by 'lack of demand forecasting' (reason for bullwhip-effect)

    –Missing inventory review policy (stock levels, safety stock)
    –Insufficient forecasting methods
    --> insufficient information from upstream SC participants
  • What is meant by 'long lead times' (reason for bullwhip-effect)

    - long lead times --> increasing demand uncertainty during lead time,
    thus increase of safety stock and stock levels to compensate
    --> uncertainty compensation through inventory
  • What is meant by 'batch ordering' (reason for bullwhip-effect)?

    –High fixed order costs (order administration, cost for inventory control, inventory policy)
    –Transportation cost: utilization of truckload capacity vs. frequent ordering
  • What is meant by 'price fluctuations' (reason for bullwhip-effect)

    –Utilization of price discounts to stock up (promotions, quantity discounts)
    -->  increase in demand variability
  • What is meant by 'inflated orders' (reason for bullwhip-effect)?

    –In periods with short supplies – customers tend to order even more and afterwards less --> increasing variability
  • What are the consequences of the bullwhip-effect?

    •Excessive inventories among SC
    –Cost: bounded capital, inventory holding cost
    •Increasing planning and co-ordination efforts
    –Organisational efforts to cope with uncertainty from environment
    –Varying procurement quantities
    •Varying utilisation of resources
    –Production facilities
    –Transportation capacities
    –Storage facilities
    –Personnel capacities
  • Witch obstacles do you have to cross when you want to start a working Supply chain?

    lack of trust, unbalanced power of supply chain partners…
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