Summary: Semester Examen Part 1

Read the summary and the most important questions on semester examen part 1

• 1 semester examen part 1

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• Scenario: What are scenarios?

  Scenarios are possible futures, possible views of the world described in stories that provide a context

• Scenario: For who are scenarios?

  Any organization with an interest in existing and being relevant in the future like: 
  1. Government or departments
  2. Brands
  3. Industrial sectors or markets
  4. Charities, NPO's, football clubs, schools etc.

• Scenario: What do scenarios  not?

  Scenarios do not predict the future. But they do highlight the drivers of change, and understanding them can help managers to take greater control of their situation.

• Scenario: How to create a scenario template?

  Use the scenario method: developed to deal with future uncertainties facing business. 
  Methods allows us to think outside the present framework, by transplanting ourselves in the future, imagine what the future is going to be like, and to realize there are a number of uncertainties. 
  On the basis of uncertainties with high impact, we design and investigate a number of possible futures, make these into plausible scenarios.

• Consumer behaviour: Who is Joseph Pine II?

  Joseph Pine II is a business economist, management consultant, author and a public speaker.

• Consumer behaviour: What developed Joseph Pine II and with who?

  He developed together with James Gilmore a concept of experience economy

• Consumer behaviour: What are the 4 different types of experience?

  Entertainment, education, aesthetic/sensory and escapist.

• Consumer behaviour: What happens to retail?

  In the middel where everything meet each other there starts digital

• Consumer behaviour: What says Andy Warhol?

  All departmentstores will become museums and all museums will become departmantstores

• Consumer behaviour: What is the service by consumer behavior?

  Distinction between service, service experience and full experience