Summary: Serious Concepting | 9789081843720 | Jakob Sutmuller
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Read the summary and the most important questions on serious concepting | 9789081843720 | Jakob Sutmuller
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1 INTRODUCTION
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What function has concepting?
Translating abstracttrends to concreteproducts andservices . -
What is the content of chapter 2?
It highlights the scope (strekking) of the concepting process. -
What is the content of chapter 4?
It focusses on research as a central theme. -
What is the content of chapter 5?
About design and how you can use creativity to turn the first abstract ideas into more concrete concepts. -
What is the content of chapter 6?
Touches upon the realization aspects. -
What is the content of chapter 7?
It illustrates the desired outcome of a serious concepting process. -
2 SCOPE
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2.1 Focus points
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What are the central focus points of concepting?
1. Trends
2. Innovation
3. Lifestyle
4. Cross-sectoral
5. Quality of Life -
2.2 Trends
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On what focusses trendresearch?
Signals around us in the present that possibly indicate changes for the future. -
What is a signal?
New, different and not yet typical in our society. New products, services, ideas, believing and/or developments. -
What is the definition of a trend?
Thedirection aphenomenon takes whereby this phenomenon has asubstantial impact on the cultural, social or business environment in which it is developing.
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