Focus - Lifestyle
9 important questions on Focus - Lifestyle
Why has lifestyle research become important?
When do we call certain values manifest?
When do we speak of dormant values or needs?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is the basis for the development of suitable products and services in the concepting process?
What is the second step in concepting?
What is the goal of trendresearch?
What is the BSR model?
There are created four different quadrants (four worlds) as basis of how people think and act.
Extrovert <--> Introvert
Ego <--> Group
Red world: vitality (extrovert and ego)
--> Energetic, young people, passionate, progressive, controversial, focus on freedom.
Yellow world: harmony (extrovert and group)
--> Joyful life, social, active, sharing.
Blue world: control (introvert and ego)
--> Dynamic, being in control, materialistic, business oriented.
Green world: security (introvert and group)
--> Social focussed, secure and safe living environment, conservative, routine and tradition.
What is the ambition of serious concepting?
Why is it important to look at trend insights when we are concepting? And what is the process to follow when you are concepting?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding